#Brand mood board full
#Brand mood board download

When it comes to choosing a font, you can go a little crazy with the number of options out there.

Your website should be home to your main logo, whereas your social media pages might house a different submark. You should have a variety of logos and submarks to use depending on the platform you are focusing on. This describes not only our business, but our personalities as well. Orange is a color known for optimism, creativity, energy, curiosity, confidence and playfulness.

We love the pop of orange surrounded by more subtle tones of orange and brown. The bright poppy orange we chose for Duo Collective wasn’t chosen at random. Finally, make sure to choose 1-2 main brand colors and 1-2 neutral accents to offset them. Then, make sure you check out the underlying psychology of those colors and ensure they match your business. Choose colors that you love and feel a strong connection too. Second, your brand colors should be a unique reflection of your business personality. The color that is hot right now, might not be next season. ColorsĬhoosing the right colors for your brand can be tricky. Typically, a moodboard consists of the following five elements: 1. That first impression is key, especially in the creative industry. We all know looks aren’t everything, but they do catch your audience’s attention and get them to dig deeper into your offerings. Plus, a good brand moodboard will give you an understanding of your business’s first impression. A moodboard should lay the visual groundwork for all of these elements. For Instagram alone you have organic posts, stories, IGTV, reels and paid advertising. It also ensures consistency across all elements. It brings together both visual and emotional components of your business. This post is for you! What is the purpose of a brand moodboard ?Ī moodboard defines the essence of your brand. Does it look like one cohesive brand? Or does it look like you could have three different businesses? If it’s the latter, then listen up. Go take a peek at your website or blog, then jump to your social media pages and now look at any other documents you use (client presentations, printed materials, etc.). The visual component of your brand is so important.

#Brand mood board full

Their purpose is to help you see the full picture of your brand in the eyes of your audience. Brand moodboards aren’t designated only for brand and logo designs. And yes, this even includes developing a social media strategy.

The number of images may vary depending on the project, however we would normally aim for about 10 to begin with.Creating a brand moodboard is the very first step we take when doing any kind of design work for our clients.

#Brand mood board download

When you have enough images saved for your mood board, download the strongest examples that will work best for your project. These images don't have to be final - you'll just be able to see what they look like all together and refine the aesthetic from there!Ĭreate and name a Pinterest board so you can begin to see what everything will look like together When you begin to get an idea of what your mood board might look like, start saving any potential images you could use to a Pinterest board. Recommended images will start showing up for you as you continue to search also - thank you Pinterest algorithm!Ĭlick on images in Pinterest and more similar examples will show up You may want to consider the brand and what type of design collateral they will need in the future, so you can find specific examples to include. We recommend Pinterest for design inspiration, which is full of creative ideas! Search and explore any relevant key terms to find what kind of direction might work for your mood board. Mood boards are lots of fun to make and everyone will create them differently, however there are a few universal steps to follow as best practice. Designers usually create mood boards at the beginning of branding projects as a means of getting inspiration, as well as having a clear style to follow. Mood boards help to create a clear visual direction that a new brand identity may be guided by. A mood board is a necessity for the beginning of every branding project.